Best Areas in South London to Rent Out an Airbnb
Areas in South London with the Best Short-Let Yields (Our Experience)
As an Airbnb management company in London for the last ten years, South London has grown to be one of the capital’s most underrated and slept-on short-term rental markets.
While most investors and landlords will naturally look to Central London, Ovitzia’s experience has shown that South London properties outperform expectations thanks to a diverse mix of tourism, attractions, major events, and good transport links. Take, for example, areas like Brixton, which takes just 15 minutes on the Victoria Line to Oxford Circus.
That said, here are the South London locations we’ve found to be good annual earners.
Overview
| Area | ADR | Occupancy | Monthly Revenue | Annual Revenue | Active Listings |
|---|---|---|---|---|---|
| Greenwich | £175-£195 (£235 peak) | 58-74% | £3,333 | £40,000 | 2,380 |
| Battersea | £222 | 65-75% | £3,583-£4,167 | £43,000-£50,000 | 2,370 |
| Clapham | £191-£222 | 64-75% | £4,167 | £50,000 | 2,225 |
| Brixton | £180-£230 | 64% | £3,750 | £45,000 | 2,460 |
Greenwich
- Premium daily rates of £175 to £195 (£235 peak periods)
- Median occupancy of 58%-74%
- 2,380 active Airbnb rentals
Greenwich is one of our favourite Airbnb areas to invest in because it appeals to a wide range of guests, who come for the Royal Observatory, the Prime Meridian, the National Maritime Museum, Cutty Sark, and the expansive Greenwich Park.
Plus, the O2 generates year-round demand, helping hosts earn up to £40,000, making Greenwich an excellent choice for hosts who want to balance good nightly rates with reliable occupancy.
Battersea
- Premium daily rates of £222
- Median occupancy of around 65%-75%
- 2,370 active Airbnb rentals
Battersea has rapidly transformed into one of London’s fastest-growing short-let markets due to the redevelopment of Battersea Power Station, which has introduced new shops, restaurants and entertainment.
Plus, nearby attractions like Battersea Park, Clapham Junction and the London Designer Outlet continue to attract visitors, helping hosts earn between £43,000 and £50,000 per year.
In addition, Battersea performs particularly well with professionals working across Nine Elms, Vauxhall and Central London, resulting in stronger weekday occupancy than many landlords expect.
Clapham
- Premium daily rates of £191-£222
- Median occupancy of around 64%-75%
- 2,225 active Airbnb rentals (Clapham & Wandsworth)
Clapham remains one of the safest recommendations we can make to landlords entering the market for a secure Airbnb investment. It attracts a healthy mix of short-term and extended stays for visitors drawn to the area for its lively cafes, bars and restaurants around Clapham High Street or Clapham Common, as well as good connections to the West End, Victoria and the City.
Even though Clapham does not rely on one landmark or event, it has broad guest appeal, offering lower nightly rates and a quieter alternative to the city with great connectivity, helping properties earn up to £50,000 per year.
Brixton
- Premium daily rates of £180-£230
- Median occupancy of around 64%
- 2,460 active Airbnb rentals
Brixton hosts can earn up to £45,000 per year, making it a strong contender as a South London Airbnb location. It’s known for its food scene, independent t markets, live music venues and vibrant nightlife, not to mention access to Central London via the Victoria Line in around 15 minutes.
Although nightly rates are slightly lower than in Clapham, Brixton benefits from consistently strong demand and offers reliable occupancy, making it an attractive option for landlords seeking a dependable Airbnb return in South London.
Compare other areas in London
| Category | North London | West London | Central London | South London |
|---|---|---|---|---|
| Best For | Balanced, year-round returns | Premium and luxury investments | Maximising revenue | Value and long-term growth |
| Typical ADR | £180-£260 | £149-£400+ | £220-£450 | £175-£230 |
| Typical Occupancy | 51-78% | 65-80% | 47-85% | 58-75% |
| Typical Annual Revenue | £33,600-£70,200 | £39,000-£85,000 | £49,200-£94,296 | £40,000-£50,000 |
| Largest Airbnb Market | Camden (4,200 listings) | Mayfair (2,700 listings) | Marylebone (2,700 listings) | Brixton (2,460 listings) |
| Main Guest Types | Tourists, business travellers, students | Luxury tourists, business travellers | International tourists, city-break visitors | Leisure travellers, professionals, event-goers |
| Key Demand Drivers | Universities, transport hubs, entertainment | Museums, shopping, luxury attractions | West End, iconic landmarks, business districts | O2, Battersea Power Station, nightlife, excellent transport |
| Investment Style | Reliable all-round performer | High-value premium portfolio | Maximum earning potential | Lower entry costs with solid returns |
See more: North London, West London & South London.
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