How Much Do Airbnb Management Companies Charge in the UK?

By Mirko Zara | 26 May, 2026

How Much Do Airbnb Management Companies Charge in the UK?

Airbnb Management Fees in the UK – Comparison

Looking to switch Airbnb management companies, or wanting to compare their fees in the UK to see what gets you the best value for your money? Understanding the headline commission percentage is just one part of the story.

Read our guide to Airbnb management fees to understand, not just which Airbnb management company charges the lowest percentage, but what you’ll actually receive after platform fees, cleaning costs, maintenance expenses, management commission, VAT, onboarding fees and any other deductions you might face.

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Typical fee structures

  • Lower percentage fee: Just revenue or online management (not full operations).
  • Mid-level percentage fee: Booking and guest handling.
  • Higher percentage fee: Fully managed Airbnb service that handles full operation oversight.

View our packages – we offer both lower-level and full-service packages.

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Airbnb management company fees – overview

We collected this data on 26.05.26 from information presented on the company’s website. Fees or structures might have changed at the time you’re reading this article.

Company / service modelTypical feeFee basisCleaningSetup / onboardingPayment flowContract terms
Ovitzia (Growth Package)From 8%Net booking revenue, excluding platform feesNot included; owner keeps operationsLight onboardingOwner receives booking revenue directly, then Ovitzia invoices monthlyOne month’s notice
Ovitzia (Always On Package)From 10%Net booking revenue, excluding platform feesNot included; owner keeps cleaning and maintenanceMay depend on communication and operational setupOwner receives booking revenue directly, then Ovitzia invoices monthlyOne month’s notice
Ovitzia (Fully Managed Package)From 12%Net booking revenue, excluding platform feesCoordinated; cleaning fees are normally charged directly to the guest through booking platformsOperational setup fee may apply depending on property size, complexity and onboarding requirementsGuest revenue is paid into a segregated client account, with monthly owner statements and owner payoutsOne month’s notice
HoustFrom 12% to 14%, depending on service/location information shown publiclyRental revenue / booking revenue (dependent)Cleaning and guest support are included in some published service descriptionsOwners should confirm directlyOwners should confirm directlySome lower rates may depend on plan or commitment
HelloGuestFrom 12%, excluding VATNet booking value / net rental income, excluding cleaning chargesCleaning charges are excluded from commission calculationsOwners should confirm directlyOwners should confirm directlyOwners should confirm directly
53 Degrees PropertyFrom 14% + VAT on a 12-month plan, 18% on 6 months, and 22% on a flexible rolling contractGross booking revenueOwners should check cleaning and operational charges carefullyOnboarding fees apply and vary by property/planOwners should confirm directlyFlexible rolling, 6-month and 12-month options
GuestReadyCommission varies by marketCommission per guest stayAdditional services sold separatelyNew properties are subject to an onboarding feeUseful to include, but their public pricing page does not give one universal UK percentage. Owners need a direct quote.Owners should confirm directly
City RelayNot clearly published on the main service pageOwners need a direct quoteFull-service London-focused management, including guest, housekeeping and operational supportOwners should confirm directlyWorth including because people search for them, but pricing is less transparent publicly.Owners should confirm directly
GuestableNot clearly published as a fixed UK feeOwners need a direct quoteShort-let management and guest servicesOwners should confirm directlyInclude as “quote required” rather than guessing a percentage.Owners should confirm directly
UpperKeyNot clearly published as a standard management commissionOften positioned around guaranteed rent / corporate letting modelsVaries by modelOwners should confirm directlyNot always directly comparable with commission-based Airbnb managers because the structure may differ.Owners should confirm directly
Pass the Keys20% + VATNet payout amount, calculated from total income including rent and cleaningFull short-let management, including housekeeping, guest support, local management and maintenance coordinationOne-off onboarding fee of £149Higher headline fee, but positioned as premium full-service management. Fees may vary by location, property type and service model.Owners should confirm directly

Pricing information changes and may vary by property, location, service level, availability, contract length and operational complexity. Where companies do not publish a clear standard fee, owners should request a full breakdown showing the commission basis, VAT, cleaning costs, onboarding fees, maintenance charges, payment flow and notice period before comparing.

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We have four-tiered packages that let you choose the level of service you need, so you never pay for more than you need.

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Understanding the baseline commission fee

You might see one Airbnb management company advertising lower management fees, but it all depends on what the commission is charged on.

  • Company A might advertise low fees but charge on gross booking revenue
  • Company B might advertise higher rates, but only charge on net booking revenue after fees and other deductions

This means that the cheapest-looking percentage might not always be the right option or the best structure in practice. In some instances, the higher fee might be a better value if it only includes more services, clear reporting, and fewer additional charges.

Ovitzia charges from 8% on the bet booking value. See services.

Example: Lower fee charged on gross booking revenue

  • Guest booking value £1,000
  • Airbnb platform fee is £150
  • Cleaning fee £100
  • Net booking revenue (after deductions) = £750

With Company A charging 10% on the gross booking value, they make £100. Company B charges 12% of the net booking revenue, actually making £90.

Company A looks cheaper at face value with a 10% advertised fee, whereas Company B looks more expensive, but because it only charges on net booking revenue, the commission they take is lower.

Questions to ask:

Is the fee calculated on gross booking revenue, rental revenue, net booking revenue or owner payout?

  • Are platform fees excluded before commission is calculated?
  • Are cleaning fees included or excluded?
  • Is VAT added?
  • Are maintenance and supplies charged separately?
  • Is there an onboarding fee?
  • Who receives the guest revenue?
  • Is there a minimum contract term?

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Additional onboarding fees are typical

It’s normal for Airbnb management companies to charge an onboarding fee to get you set up. This fee typically covers the work required to prepare the property, such as creating or optimising listings, arranging photography, setting up guest guides or house rules, configuring pricing tools, creating operational workflows, reviewing compliance requirements, and much more.

Do understand before progressing, though, what the onboarding fee includes. For example, in most cases, deep cleans and photography are charged extra. Although some companies will include them.