How Much Do Airbnb Management Companies Charge in the UK?
Airbnb Management Fees in the UK – Comparison
Looking to switch Airbnb management companies, or wanting to compare their fees in the UK to see what gets you the best value for your money? Understanding the headline commission percentage is just one part of the story.
Read our guide to Airbnb management fees to understand, not just which Airbnb management company charges the lowest percentage, but what you’ll actually receive after platform fees, cleaning costs, maintenance expenses, management commission, VAT, onboarding fees and any other deductions you might face.
Typical fee structures
- Lower percentage fee: Just revenue or online management (not full operations).
- Mid-level percentage fee: Booking and guest handling.
- Higher percentage fee: Fully managed Airbnb service that handles full operation oversight.
View our packages – we offer both lower-level and full-service packages.
Airbnb management company fees – overview
We collected this data on 26.05.26 from information presented on the company’s website. Fees or structures might have changed at the time you’re reading this article.
| Company / service model | Typical fee | Fee basis | Cleaning | Setup / onboarding | Payment flow | Contract terms |
|---|---|---|---|---|---|---|
| Ovitzia (Growth Package) | From 8% | Net booking revenue, excluding platform fees | Not included; owner keeps operations | Light onboarding | Owner receives booking revenue directly, then Ovitzia invoices monthly | One month’s notice |
| Ovitzia (Always On Package) | From 10% | Net booking revenue, excluding platform fees | Not included; owner keeps cleaning and maintenance | May depend on communication and operational setup | Owner receives booking revenue directly, then Ovitzia invoices monthly | One month’s notice |
| Ovitzia (Fully Managed Package) | From 12% | Net booking revenue, excluding platform fees | Coordinated; cleaning fees are normally charged directly to the guest through booking platforms | Operational setup fee may apply depending on property size, complexity and onboarding requirements | Guest revenue is paid into a segregated client account, with monthly owner statements and owner payouts | One month’s notice |
| Houst | From 12% to 14%, depending on service/location information shown publicly | Rental revenue / booking revenue (dependent) | Cleaning and guest support are included in some published service descriptions | Owners should confirm directly | Owners should confirm directly | Some lower rates may depend on plan or commitment |
| HelloGuest | From 12%, excluding VAT | Net booking value / net rental income, excluding cleaning charges | Cleaning charges are excluded from commission calculations | Owners should confirm directly | Owners should confirm directly | Owners should confirm directly |
| 53 Degrees Property | From 14% + VAT on a 12-month plan, 18% on 6 months, and 22% on a flexible rolling contract | Gross booking revenue | Owners should check cleaning and operational charges carefully | Onboarding fees apply and vary by property/plan | Owners should confirm directly | Flexible rolling, 6-month and 12-month options |
| GuestReady | Commission varies by market | Commission per guest stay | Additional services sold separately | New properties are subject to an onboarding fee | Useful to include, but their public pricing page does not give one universal UK percentage. Owners need a direct quote. | Owners should confirm directly |
| City Relay | Not clearly published on the main service page | Owners need a direct quote | Full-service London-focused management, including guest, housekeeping and operational support | Owners should confirm directly | Worth including because people search for them, but pricing is less transparent publicly. | Owners should confirm directly |
| Guestable | Not clearly published as a fixed UK fee | Owners need a direct quote | Short-let management and guest services | Owners should confirm directly | Include as “quote required” rather than guessing a percentage. | Owners should confirm directly |
| UpperKey | Not clearly published as a standard management commission | Often positioned around guaranteed rent / corporate letting models | Varies by model | Owners should confirm directly | Not always directly comparable with commission-based Airbnb managers because the structure may differ. | Owners should confirm directly |
| Pass the Keys | 20% + VAT | Net payout amount, calculated from total income including rent and cleaning | Full short-let management, including housekeeping, guest support, local management and maintenance coordination | One-off onboarding fee of £149 | Higher headline fee, but positioned as premium full-service management. Fees may vary by location, property type and service model. | Owners should confirm directly |
Pricing information changes and may vary by property, location, service level, availability, contract length and operational complexity. Where companies do not publish a clear standard fee, owners should request a full breakdown showing the commission basis, VAT, cleaning costs, onboarding fees, maintenance charges, payment flow and notice period before comparing.
Get in touch with Ovitzia today to explore our management solutions
We have four-tiered packages that let you choose the level of service you need, so you never pay for more than you need.
Understanding the baseline commission fee
You might see one Airbnb management company advertising lower management fees, but it all depends on what the commission is charged on.
- Company A might advertise low fees but charge on gross booking revenue
- Company B might advertise higher rates, but only charge on net booking revenue after fees and other deductions
This means that the cheapest-looking percentage might not always be the right option or the best structure in practice. In some instances, the higher fee might be a better value if it only includes more services, clear reporting, and fewer additional charges.
Ovitzia charges from 8% on the bet booking value. See services.
Example: Lower fee charged on gross booking revenue
- Guest booking value £1,000
- Airbnb platform fee is £150
- Cleaning fee £100
- Net booking revenue (after deductions) = £750
With Company A charging 10% on the gross booking value, they make £100. Company B charges 12% of the net booking revenue, actually making £90.
Company A looks cheaper at face value with a 10% advertised fee, whereas Company B looks more expensive, but because it only charges on net booking revenue, the commission they take is lower.
Questions to ask:
Is the fee calculated on gross booking revenue, rental revenue, net booking revenue or owner payout?
- Are platform fees excluded before commission is calculated?
- Are cleaning fees included or excluded?
- Is VAT added?
- Are maintenance and supplies charged separately?
- Is there an onboarding fee?
- Who receives the guest revenue?
- Is there a minimum contract term?
Additional onboarding fees are typical
It’s normal for Airbnb management companies to charge an onboarding fee to get you set up. This fee typically covers the work required to prepare the property, such as creating or optimising listings, arranging photography, setting up guest guides or house rules, configuring pricing tools, creating operational workflows, reviewing compliance requirements, and much more.
Do understand before progressing, though, what the onboarding fee includes. For example, in most cases, deep cleans and photography are charged extra. Although some companies will include them.