apartment in rome case study

+182% Annual Revenue Growth

Repositioning a seasonal agriturismo for year-round demand

  • Property: Agriturismo with 5 apartments in Rome
  • Before Ovitzia: €68,000 / year (2019)
  • After Ovitzia: €192,000 / year (2025)
  • Scope of service: Positioning & pricing only
  • Seasonality: High (summer-focused before Ovitzia)
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Property Snapshot

  • Location: Rome countryside
  • Property type: Agriturismo with 5 self-contained apartments
  • Target audience: International travellers, couples, slow travellers, extended stays
  • Owner profile: Owner with on-site operations, seeking better year-round performance

The Problem Before Ovitzia Kicked In

The agriturismo was already live on OTAs and operationally well-managed on-site, but its performance was highly seasonal.

Before Ovitzia:

  • Bookings were concentrated almost exclusively in the peak summer months
  • Low and shoulder seasons were largely empty
  • Pricing lacked structure and long-term logic
  • Demand outside peak months was not being captured

As a result, annual revenue in 2019 was capped at €38,000, despite strong potential and a desirable location near Rome.

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What Ovitzia Did

Ovitzia acted as a remote revenue and positioning partner, focusing exclusively on performance strategy rather than daily operations.

1. Market & Demand Analysis

We analysed:

  • Seasonal demand patterns around Rome
  • International traveller behaviour beyond peak summer
  • Competitive pricing and positioning gaps

This allowed us to reposition the agriturismo for year-round demand, not just holiday peaks.

2. Positioning & Listing Strategy

We refined:

  • How the property was presented across OTAs
  • Messaging to attract off-season travellers (slow travel, longer stays)
  • Value perception without discounting

The goal was to make the agriturismo desirable outside traditional peak periods.

3. Pricing Optimisation

Instead of lowering prices to fill gaps, we:

  • Built a structured seasonal pricing model
  • Optimised weekday vs weekend rates
  • Introduced length-of-stay logic
  • Adjusted pricing dynamically across channels

This protected ADR while expanding demand into the low and shoulder seasons.

The Turning Point

Once the new positioning and pricing strategy was in place, the agriturismo began seeing:

  • Strong booking growth beyond the summer months
  • Increased international demand during the traditionally low season
  • A more balanced, predictable calendar across the year

By shifting from season-dependent revenue to year-round optimisation, annual revenue increased steadily, reaching €192,000 by 2025.

Performance Comparison

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Why This Matters for Property Owners

The owner needed support with:

  • Strategic positioning
  • Revenue optimisation
  • Year-round demand generation without outsourcing operations.

This case study shows that:

  • You don’t need discounts to increase bookings
  • Strong positioning can unlock low-season demand
  • Revenue growth can come from strategy alone, even without operational changes

Ovitzia works as a revenue brain, helping hospitality businesses maximise what they already have, turning seasonal properties into year-round performers.

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