flat in soho case study

Fired the Old Manager & Reached £4,500 Net by Month Two

How a one-bed in Soho was relaunched properly from day one.

  • Property: One-bedroom flat in Soho
  • Status before Ovitzia: Managed short-let, underperforming
  • Net revenue when Ovitzia kicked in (month 2): £4,500
  • Occupancy with Ovitzia: Never below 96% from month one
  • Channels: OTAs + corporate bookings

This case study is about a one-bedroom Soho flat in London that was already being short-let, but underperforming under a previous manager, before being relaunched to reach £4,500 net by month two.

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Property Snapshot

  • Location: Soho, Central London
  • Property type: One-bedroom apartment
  • Target audience: Leisure travellers, professionals, corporate stays
  • Owner profile: Landlord dissatisfied with previous management, seeking stronger performance and clearer control

The Problem Before Ovitzia Kicked In

The property had been previously managed, but the results did not reflect the asset’s true potential.

Before the switch:

  • No clear launch or relaunch strategy
  • Slow response times are impacting conversion and reviews
  • Weak early momentum
  • Missed opportunity to capture high-value demand

The owner needed:

  • A clean relaunch
  • Immediate traction
  • Confidence that the listing was actively managed, not just “live”

flat in soho we manage

What Ovitzia Did

Ovitzia approached the property as a strategic relaunch, not a passive takeover.

1. Relaunch Pricing & Positioning Strategy
  • Repositioned the listing for its true Soho market value
  • Balanced early conversion with rate protection
  • Focused on bookings likely to generate strong reviews
2. Channel Mix & Demand Strategy

From the first weeks, Ovitzia structured demand across:

  • Major OTAs for visibility and ranking
  • Corporate and extended-stay bookings for stability

By month two:

  • 75% of revenue came from OTAs
  • 25% from corporate bookings, improving income consistency and stay length
3. Operational Execution & Speed

Ovitzia manages the property end-to-end, with a strong focus on responsiveness:

Average response time: under 3 minutes, a key driver of both conversion and guest satisfaction.

The Turning Point

The difference was visible almost immediately:

  • Occupancy never dropped below 96% from month one
  • The listing gained traction quickly after the manager change
  • By month two, the property reached £4,500 net on a single one-bed flat

This created a strong performance baseline, allowing future rate optimisation without instability.

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The Benefit of having Ovitzia as your property manager

Two real situations that reinforced the value of active, professional management:

Same-day maintenance issue

During their stay, a guest reported that the kitchen sink was backing up and draining slowly. Ovitzia immediately contacted our maintenance partner, arranged a same-day intervention, and resolved the issue within a few hours. The guest continued their stay without disruption, and the situation was closed before it escalated into a complaint or affected the review.

After-hours access problem

A guest arriving late in the evening experienced difficulty accessing the property due to a lock mechanism issue. Our team responded within minutes, guided the guest through a temporary solution, and dispatched support to ensure secure access. The issue was resolved quickly, allowing the stay to begin smoothly despite the late hour.

In both cases, the owner was not contacted, interrupted, or required to make any decisions.

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flat in piccadily case study

Why This Matters for Owners Considering a Change

Switching property managers can be a turning point, not a risk.

With the right strategy:

  • Listings gain momentum quickly
  • Revenue improves
  • Owners regain confidence and control

Ovitzia doesn’t just take over listings; we reset performance.

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