From Stagnant Long-Let to High-Performance Short-Let

London letting agency increases monthly revenue by up to 127% by switching from residential letting.

Property: Two-bedroom flat in Kentish Town
Before Ovitzia: £2,250 / month (residential letting)
After Ovitzia: £2,900 – £5,000 / month
Stabilisation period: 4 months
Channels: 250+ OTAs + corporate bookings

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Property Snapshot

Location: Kentish Town, North London
Property type: Two-bedroom apartment
Target audience: Tourists, professionals, corporate travellers
Owner profile: UK-based letting agency seeking higher returns without operational complexity

The Problem before Ovitzia kicked in

The property was operating as a traditional residential long-let, generating a stable but capped monthly income of £2,250.

While predictable, this setup:

Left significant revenue on the table
Offered no flexibility to adapt to market demand
Didn’t reflect the property’s strong location and layout
Provided no exposure to higher-value short-stay or corporate demand

The owner wanted to explore short-lets, but without:

Pricing guesswork
Platform complexity
Day-to-day guest management stress

Kentish town property we manage in London

What Ovitzia Did

Ovitzia managed the full transition from long-let to professionally optimised short-let, focusing on long-term sustainability rather than quick wins.

1. Market & Feasibility Analysis

We assessed:

Local short-let demand in Kentish Town
Comparable ADRs and occupancy benchmarks
Corporate booking potential linked to transport connections

This allowed us to position the flat confidently without underpricing.

2. Multi-Channel Launch Strategy

The property was launched across:

250+ OTAs
Corporate and extended-stay channels

Each platform had channel-specific pricing, minimum stays, and availability rules.

3. Pricing Optimisation

Instead of chasing occupancy with low prices, we:

Protected nightly rates during high-demand periods
Allowed flexible stays to capture both tourists and professionals
Optimised for revenue per booking, not just nights filled

4. Operational & Guest Management

Ovitzia managed all day-to-day operations end-to-end, including:

Guest communication and support
Booking and calendar management
Check-ins and check-outs
Professional cleaning coordination
Provision and management of linen and towels
Restocking of essential guest products
Maintenance coordination and issue resolution

This ensured a consistently high guest experience while keeping the owner completely hands-off.

The Turning Point

After only four months of consistent multi-platform presence, the listing began attracting:

High-rate tourist bookings during peak periods
Large corporate and extended-stay reservations, which significantly increased overall monthly revenue

Corporate demand, in particular, became a major revenue driver, pushing monthly earnings well beyond the original long-let ceiling.

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Why Letting Agencies Choose Ovitzia

This case study demonstrates how Ovitzia acts as a reliable operational partner for letting agencies looking to unlock additional value for their landlords, without adding complexity to their own workload.

By outsourcing short-let management to Ovitzia, agencies can:

Offer higher-yield solutions to selected landlords
Retain client relationships while expanding their service range
Avoid the operational burden of short-lets
Rely on a fully managed, compliant, and performance-driven model

Ovitzia integrates seamlessly alongside existing agency structures, handling pricing, operations, guest experience, and revenue optimisation, while allowing agencies to focus on what they do best: winning and retaining landlords.

For agencies, this isn’t about replacing residential letting; it’s about adding a high-performance option when asset and market conditions allow.

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